Excellence, an excellent introduction to excellence. A message to Garcia:
-Publishes in March 1899
- Due to its popularity, it was reprinted as a pamphlet and a book.
- It sold over 40 million copies 
- Translated in 37 language 

          *THE PHENOMENON

- Made into a movie in 1916 then in 1936
- "take a message to Garcia"become a popular slang

        *THE BACKSTORY

-Setting: the Spanish- american war 
-Garcia : a revolutionary seeking Cuban
-Rowan: an army officer 
-McKinley: the 25th president of the USA

        *THE MESSAGE

What is initiative? I'll tell you is doing the right thing without being told

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